Downtown Abbey Collection

Discover the Downtown Abbey Collection — a timeless selection of dresses inspired by classic British grace. Thoughtfully designed for the modern woman, each piece blends refined silhouettes with effortless sophistication. Perfect for special occasions or simply feeling confident in your own style.

✨ 20% EXTRA ON 2 ITEMS
✨ 25% EXTRA ON 3 ITEMS
✨ 30% EXTRA ON 3 ITEMS

*Discounts are automatically applied at checkout and can be combined with items from other collections in our closing sale.

26 products
Sale
Zoe Classic Floral V-Neck Maxi Dress
£177.00 £40.00 Save 77%
Sale
Cora Lace-Sleeve Dress
£89.00 £45.00 Save 49%
Sale
Chloe Elegant Striped One Shoulder Maxi Dress
£244.00 £71.00 Save 71%
Sale
Desiré Ruffle Detail Irregular Hem Tummy Cover Dress
£80.00 £40.00 Save 50%
Sale
Belle Flowy Short Sleeve Layered Long Dress
£266.00 £54.00 Save 80%
Sale
Elizabeth Pleated Maxi Evening Dress
£199.00 £54.00 Save 73%
Sale
Elsa Elegant Silk Dress (Copy)
£120.00 £43.00 Save 64%
Sale
Catherine Comfortable V-Neck Pocket Dress
£71.00 £36.00 Save 49%
Sale
Florence Tummy Covering Dress
£89.00 £45.00 Save 49%
Sale
Cassia Elegant Dress
£80.00 £40.00 Save 50%
Sale
Lizzy Floral Print Double Tunic Dress
£89.00 £45.00 Save 49%
Sale
Joan Summer Gradient Flowy Maxi Dress
£195.00 £54.00 Save 72%
Sale
Lennon Flattering Midi Dress
£107.00 £54.00 Save 50%
Sale
Edith Elegant Tummy-Coverage Dress (Copy)
£95.00 £38.00 Save 60%
Sale
Bess Trendy Relaxed Tunic Dress
£283.00 £76.00 Save 73%
Sale
Sybil Chic Tummy-Flattering dress
£133.00 £47.00 Save 65%
Sale
Serena Graceful Flowy Dress
£133.00 £58.00 Save 56%
Sale
Dovie Timeless Long Floral Dress with 3/4 Sleeves
£89.00 £45.00 Save 49%
Sale
Soraya Lightweight Sleeveless Cotton Dress with Pockets
£71.00 £36.00 Save 49%
Sale
Brynn Chic Polo Collar A-Line Swing Dress
£354.00 £71.00 Save 80%
Sale
Calista Comfortable Heels
£89.00 £45.00 Save 49%
Sale
BellaRosa Colorful sandals
£169.00 £49.00 Save 71%
Sale
Alessia Coloured T-strap Heels with Round Toe
£160.00 £49.00 Save 69%
Sale
Celina Patchwork Heels with T-Strap and Closed Toe
£151.00 £49.00 Save 68%
Sale
The Rosehill Bow Hat
£54.00 £27.00 Save 50%
Sale
Lady Sybil Apple Watch Strap
£40.00 £27.00 Save 33%

THE VITALIC FAMILY

At VITALIC LONDON, we curate a thoughtful selection of fashion and lifestyle pieces to elevate your everyday and enhance your wellbeing. We put LOVE into everything we do and are deeply grateful for our wonderful community of customers. #WEAREVITALIC

Testimonials

★★★★★

Just received my second order...Superb quality and always on time 💛

Sienna
Bath, UK
★★★★★

Such a wonderful selection of items. Amazing customer support.

Liv
Manchester, UK
★★★★★

Great store!

James
London, UK
★★★★★

I'm generally super selective, but Vitalic London has exceeded all my expectations. Ordered a linen set for my holiday. High quality, great price and wonderful customer experience. Will shop again!

Alice
Liverpool
★★★★★

In love with with my new dress! It hugs my curves perfectly.

Lily
London, UK